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Sunday, July 29, 2012

GM's marketing chief resigns

http://www.businessweek.com/ap/2012-07-29/gms-marketing-chief-resigns

General Motors Co. says that its global chief marketing officer, Joel Ewanick, has resigned from the Detroit auto maker. The announcement comes following several major changes to the company's advertising approach and just ahead of its second-quarter earnings report on Thursday.G.M. said Sunday that Ewanick had elected to resign and his decision is effective immediately. The 52-year old executive joined the company in 2010 to oversee marketing for the company's North American unit and was promoted within months to head its global marketing business.

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