Sales up a meagre amt. I wonder how profits are

Retailers’ profit takes a hit after steep holiday discounts - The Washington Post

  Bargain-shoppers had a good holiday season as retailers slashed prices to entice customers. But those heavy discounts are hurting corporate profits.
On Thursday, retailer L Brands — the parent company of Victoria’s Secret, Bath & Body Works and La Senza — lowered its earnings estimate for the next quarter. Family Dollar Stores, a discount retailer, did the same. Both companies blamed deep holiday discounts for squeezing profit.