US Soda Consumption at Its Lowest Level in 30 Years

http://abcnews.go.com/Business/us-soda-consumption-lowest-level-30-years/story?id=38036424

Annual per capita soda consumption in the U.S. fell to about 650 eight-ounce servings last year, compared to 663 servings in 2014, factoring in lower volume and a modest increase in the U.S. population, the report stated.

"Soda declines have been driven by an explosion of beverage alternatives -- everything from energy drinks to cold brew coffee -- and some consumers’ desire to cut sugar or artificial sweeteners from their diets," Duane Stanford, Beverage Digest editor, told ABC News.

The report's not a surprise to Adam Fleck, equity analyst with Morningstar, who said consumers continue to turn away from carbonated soft drinks.