https://www.bloomberg.com/news/articles/2016-08-05/this-company-has-built-a-profile-on-every-american-adult
Every move you make. Every click you take. Every game you play. Every place you stay. They’ll be watching you.
Forget telephoto lenses and fake mustaches: The most important tools
for America’s 35,000 private investigators are database subscription
services. For more than a decade, professional snoops have been able to
search troves of public and nonpublic records—known addresses, DMV
records, photographs of a person’s car—and condense them into
comprehensive reports costing as little as $10. Now they can combine
that information with the kinds of things marketers know about you, such
as which politicians you donate to, what you spend on groceries, and
whether it’s weird that you ate in last night, to create a portrait of
your life and predict your behavior.
IDI, a year-old company in the so-called data-fusion
business, is the first to centralize and weaponize all that information
for its customers. The Boca Raton, Fla., company’s database service,
idiCORE, combines public records with purchasing, demographic, and
behavioral data. Chief Executive Officer Derek Dubner says the system
isn’t waiting for requests from clients—it’s already built a profile on
every American adult, including young people who wouldn’t be swept up in
conventional databases, which only index transactions. “We have data on
that 21-year-old who’s living at home with mom and dad,” he says.
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