http://fortune.com/2019/05/13/bitcoin-comes-to-whole-foods-major-retailers-in-coup-for-digital-currency/
Since its arrival ten years ago, cryptocurrency has struggled to
enter mainstream commerce. This could soon change thanks to a new
initiative, announced on Monday, that will reportedly see big name
retailers—including Crate and Barrel, Nordstrom, and Amazon-owned Whole Foods—now accept Bitcoin and three other types of digital money.
The retail initiative comes via a partnership between
Flexa, a payments startup, and Gemini, the Winklevoss-owned digital
currency company. It works by piggy-backing on the digital scanners that
many big retailers use to accept phone-based payments from their apps
and from digital wallets like Apple Pay.
What Flexa has done is persuade the retailers—which
also include Regal Cinemas, Gamestop and Baskin Robbins—to configure
their scanners to recognize payments from its cryptocurrency app, which
is called Spedn. The customer simply holds up their app to pay. The
store cashier will typically be unaware the customer is paying with
crypto, while the merchant receives a real-time payment in the form of
their choosing (crypto or dollars).
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