Celebrities and the wealthy find ways to keep home sales secret - latimes.com
Madonna is selling her Beverly Hills estate, but she doesn't want you to know about it.
The
sinewy singer is asking $28 million for the 16,500-square-foot,
French-Normandy-style mansion. You won't find it, however, on the
Multiple Listing Service, Realtor.com or other online marketplaces. Her
real estate agent is quietly shopping it among a select network of Los
Angeles-area brokers with deep-pocket clients.
This velvet-rope
tactic, known as a "pocket listing," is being used more and more by
celebrities and the wealthy in this TMZ age, say real estate agents
specializing in high-end properties. Listing publicly just invites
paparazzi mischief. With word-of-mouth marketing, there's no for-sale
sign on the front lawn or snoops traipsing through open houses.
No comments:
Post a Comment