| Reuters
The forecast released on Tuesday by the National Retail Federation puts sales at $586.1 billion in November and December. The 4.1 percent growth forecast trails the 5.6 percent growth seen in 2011 and 5.5 percent growth in 2010.and
The NRF forecast is more optimistic than some others already released. Last month, research firm ShopperTrak forecast a 3.3 percent rise in sales for the holiday season, while the International Council of Shopping Centers forecast a 2.5 percent increase.
The NRF forecast includes most traditional retail categories including non-store, auto parts and accessories stores, discounters, department stores, grocery stores, and specialty stores, and exclude sales at automotive dealers, gas stations, and restaurants.
Separately, Shop.org, forecast a 12 percent increase in online holiday sales to a range of $92 billion to $96 billion for the November-December period. The estimate is the NRF's digital division's first forecast of online sales.
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