Digital games played on tablets such as iPad or on smartphones putting pressure on more traditional forms of play, such as board games and puzzles. This trend may get worse, according to Kelter, as new videogame consoles come to market and reinvigorate the category and draw further from traditional games and toys.
While
the trends hurting toy sales are broad in scope, some toy companies are
being dealt a heavier blow depending on the brands in its portfolio and
the countries where it operates.
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