Government begins 'Obamacare' outreach campaign
| Reuters
The campaign is expected to target 2.7 million
younger consumers between the ages of 18 to 35, whose participation in
new online health insurance exchanges is vital to the success of President Barack Obama's 2010 healthcare reform law.
But
the announcement provided no new clues about how administration
officials intend to reach the target group - mostly males and non-whites
- despite new concerns about whether the exchanges will be ready for
open enrollment on October 1.
The
campaign will be one segment of a much broader national outreach effort
that will include hospitals, healthcare companies and providers,
community organizers, media groups and state and local officials. The
challenge will be to overcome huge public skepticism, particularly among
young and healthy consumers, that the new plans are worthwhile.
Two
non-profit groups with strong ties to the Obama administration - Enroll
America and Organizing for Action - kicked off their campaigns last
week with national television ads and grass-roots organizing events in a
number of states.
Serf care, and that's exactly what it will be. Look at what the Government has done to our Schools, our Housing market, Our finances, the list goes on, this is the end of the road folks.
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