DirecTV's (DTV, Fortune 500) 4.4% average price increase is higher than last year's 3.2% hike, according to Nomura Equity analyst Adam Ilkowitz. Its base "Entertainment" package will cost $58 per month next year, up $3 from last year's price, and the top-of-the-line "Premier" package will cost $130, up $5 from a year ago.
Ilkowitz attributes a significant part of DirecTV's price hike to the rising cost of content and the desire to keep the satellite TV provider's operating profit flat.
The only thing deflating as far as I can see, is the value of my dollar.
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