]National Retail Federation - Half of Holiday Shoppers Plan to Wrap Up Lists Online, Highest in NRF’s Survey History
WASHINGTON, December 16, 2013 – In what is turning out to be a
holiday season like no other, it is evident that consumers are ready to
wrap up their shopping lists before it’s too late. According to NRF’s
latest holiday survey conducted by Prosper Insights & Analytics,
nearly half (49.9%) of holiday shoppers indicate they plan to do the
remainder of their holiday shopping online, the highest percent in the
survey’s 11-year history. As of December 9, before the most recent weekend, 32 million holiday shoppers had not even started shopping.
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