Newborn-to-Toddler Apptivity (WTF)

Television and other entertainment media should be avoided for infants and children under age 2. A child’s brain develops rapidly during these first years, and young children learn best by interacting with people, not screens.
—American Academy of Pediatrics


In other news: Screen Time Resulting in Children Turning Up to Doctors with Motor Delays, Decreased Muscle Strength.

This is madness.

Via: Fisher-Price:

Fisher-Price Newborn-to-Toddler Apptivity™ Seat

Soothing, entertaining and technology all in one great grow-with-me seat for baby! Lock your iPad® device inside the case to protect from dribbles and drool. Play and learning are at baby’s fingertips, with free apps you can download for your iPad®. Look for apps with black and white images to enhance visual skills, soothing apps with nature scenes, learning apps and more. With all the fun and excitement of apps, this seat still has all the great features of a baby seat: Overhead toys, motion, adjustable 3-position seat recline, rotating toy bar and a mirror that reflects baby’s image when your iPad® device is removed. Easy adjustments let you extend the use from newborn to toddler. Durable case for all generations of iPad®, excluding iPad® mini. iPad® device not included.