With roughly two weeks left in the open enrollment period for health
insurance, some groups are trying to sell Obamacare to young people in
terms they might actually understand: music, comedy, and cash.
Kyle Pfister, founder of Ninjas for Health, a startup based in Milwaukee
that consults for public health agencies, got local musicians talking —
and singing — about the law by giving them an artistic task: write a
song about the benefits of getting health insurance. After more than 10
artists gathered to sing and record a video for the song, dubbed “Sing
Forward,” he engaged other local musicians by challenging them with a
competition to see who could develop the best remix of the song.
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