Standing on
the sidelines of his son's soccer game Saturday morning, Doug Sosnik
glanced at his Blackberry and noticed an email from NBA commissioner
Adam Silver. It was the start of something bigger than basketball –
about bigotry, big business, and the challenges of modern leadership.
Silver's email included a link to a TMZ story accusing Clippers owner Donald Sterling of racist statements. He asked the consultant to listen to the recording. Please, Silver wrote, give me any suggestions.
Why would Silver email Sosnik, a former political director in the Clinton White House and adviser to Democratic groups? Simple answer: The NBA is one of several private sector clients who pay Sosnik handsomely for his crisis-management experience in politics.
Silver's email included a link to a TMZ story accusing Clippers owner Donald Sterling of racist statements. He asked the consultant to listen to the recording. Please, Silver wrote, give me any suggestions.
Why would Silver email Sosnik, a former political director in the Clinton White House and adviser to Democratic groups? Simple answer: The NBA is one of several private sector clients who pay Sosnik handsomely for his crisis-management experience in politics.
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