http://www.gartner.com/newsroom/id/2604616
"The third quarter is often referred to as the 'back-to-school'
quarter for PC sales, and sales this quarter dropped to their lowest
volume since 2008," said Mikako Kitagawa, principal analyst at Gartner.
"Consumers' shift from PCs to tablets for daily content consumption
continued to decrease the installed base of PCs both in mature as well
as in emerging markets. A greater availability of inexpensive Android
tablets attracted first-time consumers in emerging markets, and as
supplementary devices in mature markets."
HP and Lenovo have been virtually neck and neck for the top global
position in the PC market. Lenovo took the lead, as it did last quarter,
but the upcoming holiday sales season will be a key battlefield for
both companies. Lenovo accounted for 17.6 percent of global PC shipments
in the third quarter, and HP had 17.1 percent of shipments, according
to preliminary results (see Table 1).
Weakness in the Chinese market continued to affect Lenovo's overall
growth. However, strong growth in the Americas, as well as EMEA, offset
the declining PC shipments for Lenovo in the Asia/Pacific market. HP
recorded positive shipment growth in 3Q13 for the first time since 1Q12.
With the exception of Latin America, HP's growth exceeded the average
growth across all regions.
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