Twitter ditches ‘favorites’ for ‘likes,’ a la Facebook

http://www.marketwatch.com/story/twitter-ditches-favorites-for-likes-a-la-facebook-2015-11-03?link=MW_home_latest_news

Twitter Inc. TWTR, +0.22%  hearts Facebook Inc.’s FB, -0.78%  likes.
The 140-character social media service on Tuesday said that it is dropping the term “favorites” in favor of “likes.” The company is also switching out the star associated with the favorite button for a heart, a symbol used on Facebook’s Instagram app as well as Twitter’s livestreaming Periscope app. Twitter said the symbol and terminology changes will also be made to its Vine app.
After all, “You might like a lot of things, but not everything can be your favorite,” Twitter product manager Akarshan Kumar wrote in a blog post.

It is not the big change users might be expecting though: extending the length of tweets beyond 140 characters. Unlike a star, the heart is “a universal symbol,” wrote Mr. Kumar. In tests, Twitter found that users love hearts.
And love from new users is what Twitter needs. The change, though minor, is another way the new CEO, co-founder Jack Dorsey, is trying to make Twitter less confusing to people like the company’s new chairman Omid Kordestani, an infrequent user. 

 See folks, now THAT'S! productivity in 2015!...Should add a quarter point or more to the ( BS ) GDP number. All one has to do is come up with a new emoji! and you too can be a billionaire overnight!